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Brand Asset Management: Driving Profitable Growth Through Your Brands

Product Description
“Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management.”
— Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University … More >>

Brand Asset Management: Driving Profitable Growth Through Your Brands

Tags: Asset, Brand, brand asset management, Brands, Driving, driving profitable growth, Growth, international marketing, kellogg school of management, kotler, Management, northwestern university, poor job, product description, Profitable, s c johnson, school of management, Through

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